Market Research
Competitive Analysis
User Survey
Personas
User Journey Map
Information Architecture
Wireframes
Hi-fi UI
Prototype
Accessibility Evaluation
Development
Testing & Quality Assurance
User Testing
Deployment & Support

CLIENT LOCATION

United States

INDUSTRY

E-Commerce

Service

Mobile App

AVAILABLE ON

App Store & Play Store

1 Project overview

Triggering an E-commerce Revolution

The traditional fashion and lifestyle ecommerce genre is broken: There is a disharmony of social integration, influencer collaboration, and the absence of seamless multi-brand shopping experiences.

We accepted the challenge by developing a robust social retail ecosystem using Swift for iOS, Kotlin for Android, Node.js for backend operations, React for web interfaces, and AWS for cloud infrastructure.

Recognizing these pain points, Dolled Up’s founders dreamed of a revolutionary social retail app that would redefine online shopping.

Get ready to revolutionize your style…

2 Digital strategy

Unlocking The Potential of Ecommerce

TechAhead’s approach to creating Dolled Up was both innovative and methodical. We began with extensive market research, analyzing user behavior in fashion e-commerce and social media platforms. Our team conducted in-depth interviews with influencers and potential users to understand pain points and desires.

We then crafted a comprehensive digital strategy focused on three key pillars: seamless social integration, influencer-driven content, and frictionless multi-brand shopping. Our development process prioritized user experience, employing agile methodologies to rapidly prototype and iterate.

We integrated cutting-edge AI for personalized recommendations and implemented a robust backend to handle complex multi-vendor transactions. The result is a revolutionary app that combines the best of social media engagement with the convenience of e-commerce, setting a new standard in social retail.

3 Tech meets user experience

Creating A Brand Discovery Engine

TechAhead’s product engineers crafted Dolled Up’s standout features with a laser focus on user experience. The app’s crown jewel, “The Runway,” seamlessly blends social media scrolling with instant shopping capabilities. Our innovative “Sync Your Following” feature allows influencers to effortlessly integrate their existing social media content, maximizing cross-platform reach.

We engineered a sophisticated AI-powered search function, enabling users to find outfit inspirations for specific occasions. The game-changing single-cart checkout system simplifies purchasing from multiple brands, while our dynamic API integration streamlines inventory management for sellers.

Our engineers also developed a unique Brand Spotlight algorithm, giving smaller brands increased visibility.

This unique fusion of social media, e-commerce, and influencer marketing creates an unparalleled shopping experience, positioning Dolled Up as the ultimate brand discovery engine in the digital fashion landscape.

The process of DOLLED UP
product design

Research
User Flow
Wireframe
Design
Development

4 User Personas

User-Centric Design: Tailoring Your App to Real Needs

Our expert team has crafted detailed user personas, enabling us to:

By leveraging these personas, we transform abstract concepts into features that address real-world challenges, setting the foundation for an app that truly connects with its audience.

5 Design

User Journey That
Inspires & Engages

Our design team sculpted Dolled Up’s interface with a perfect blend of fashion-forward aesthetics and intuitive usability. We prioritized a visually stunning, runway-inspired layout that showcases products in their best light. The app’s color palette and typography were meticulously chosen to evoke elegance and trendiness.

Our user-centric approach focused on seamless navigation, implementing intuitive gestures for effortless browsing and shopping. We designed an immersive “Try-On” feature using AR technology, allowing users to virtually experience products before purchase.

The team also created custom animations that bring the app to life, making each interaction feel luxurious and engaging. By fusing high-fashion visuals with user-friendly interfaces, we’ve developed an app that not only inspires but also keeps users coming back for more.

6 Visual style guide

We created a visual style guide, which was a milestone in the design consistency of the project. Just like the design system, it encompassed all visual elements that can be used across the DOLLED UP platform.

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golden

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dark grey

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green

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LIGHT GREY

#FACF6C

light yellow

#FF3379

HOT PINK

TYPOGRAPHY

BD MEGATOYA

Regular

Project aims to simplify and enhance

Semibold

Project aims to simplify and enhance

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7 Social retail reimagined

The Power of Tech Unleashed

TechAhead harnessed cutting-edge technologies to revolutionize social retail. We leveraged Swift and Kotlin for seamless native experiences on iOS and Android, while Node.js powered our robust backend. React enabled a dynamic web interface, and AWS provided scalable cloud infrastructure.

We implemented advanced AI algorithms for personalized recommendations and AR for virtual try-ons. Real-time data synchronization ensures a smooth multi-platform experience. Our innovative API integration streamlined inventory management and influencer content sharing.

This powerful tech stack fusion created a groundbreaking platform that seamlessly merges social media engagement with e-commerce functionality, setting new standards in digital fashion retail.